There’s an innovative new safety product that can help keep cyclists safer. Cerevellum has created the Hindsight 35, a rearview camera/handlebar display system that lets riders see and record what goes on around them when riding on the road. 
“The goal of the Hindsight 35 is to increase your peripheral and rear viewing area to prevent potential accidents due to lack of vision. A digital camera is attached to the seat post or seat stay and sends video data along a micro-HDMI cable to the handlebar-mounted head-unit. The head-unit features ANT+ wireless technology for displaying data from compatible devices and the sunlight readable LCD screen has an intuitive, graphical user interface. The bottom line: you can see what’s going on behind you before it becomes hazardous. So whether it’s an approaching car, or another cyclist, you have a clear view of what’s approaching.”
Cerevellum supports Bike Virginia’s mission and has agreed to donate $20 to our advocacy work for each device sold to our riding community. Simply indicate “Bike Virginia” as your club when you purchase through the web store.
Look for Cerevellum in our Vendor area at the 2014 Bike Virginia Tour. You’ll also get a chance to win a Hindsight 35 in the 2014 Bike Virginia Tour Raffle during the event.
Thanks to Cerevellum for helping make riding safer with this technology and simultaneously supporting Bike Virginia’s Advocacy work.